Unlock the Power of Optimized Participant Recruitment
Recruit the perfect participants for your next study.
Optimal Participant Recruitment
Find and Talk to the Right People
Optimal helps you recruit the perfect participants for your next study—whether it’s a fast survey or a deep qualitative interview–ensuring the best possible results.
Quick, Quality Participant Recruitment Matters
Without the right participants, even the most meticulously designed studies can fall short. The real value of user insight lies in gathering feedback from the right users.
Poor participant recruitment can skew results, leading to insights that don’t accurately reflect the pain points or needs of your target audience. Optimal makes it easy to recruit the perfect participants for your research.
The Optimal advantage
With our comprehensive platform, you can gain a holistic view of your users' experience and make data-driven decisions that continuously optimize their journey.
First-click testing
Test calls-to-action and user journeys.
Card sorting
Understand how users categorize and label your content.
Tree testing
Identify where and why people get lost in your content, and fix it.
Surveys
Capture the experiences and opinions of your users.
Qualitative insights
One tool for all your insights and analysis.
Prototype testing
Validate your design concepts early and often.